The Estée Lauder Companies has appointed Daniel Mahler to an expanded role as executive vice president, Strategy and Transformation, effective immediately.
 
Mahler’s new duties will include facilitating the ongoing evolution and execution around the company’s strategic processes, including identifying ‘must win’ priorities for future growth.
 
To date, Mahler has led a broad spectrum of strategic enterprise-wide change priorities at the company. He co-designed and operationalized ELC’s integrated Transformation model to accelerate key pillars of change and embed those capabilities within the organization as new, permanent ways of doing business. His contributions include helping to orchestrate the following company initiatives: further establish the Asia-Pacific region as a second home market for the long-term; evolve ELC’s approach to brand innovation and category portfolio management; step-change brand creative capabilities; support digital transformation to deliver best-in-class, High-Touch digital experiences to consumers; and accelerate ELC’s corporate approach to Social Impact and Sustainability.
 
“Under the leadership of Daniel, Transformation has proven to be a key enabler to help effectively navigate the COVID-19 pandemic,” said Tracey T. Travis, EVP of finance and CFO.
 
Mahler joined ELC as co-chair, Global Transformation Committee in 2020 from top global management consulting firm Kearney. His initial work for ELC included establishing the company’s Transformation model and building the Global Transformation Team. In 2021, he was promoted to executive vice president, Global Transformation and Category Leadership.